The You.Promote Business Project (YouPro Project) pairs young people not employed or in education or training (NEET) who have social media marketing skills with small-to-medium sized enterprises who are seeking to improve their competitiveness.
The project aims to get NEETs back into work by training them as social media marketing and promotion consultants for SMEs. The project involves six educational institutions across Europe and is funded by the European Community.
The purpose of the project is to tackle three of the European Union’s biggest challenges:
- Ability of young people to access the job market
- Inclusion of young people in society
- Competitiveness of small-to-medium-sized enterprises (SMEs) and micro-sized organisations
The project aims to tackle these issues by creating a training and work placement scheme that pairs young people not in education, training or employment (NEETs) with SMEs seeking to create or improve their presence in online and social media.